CASE STUDY: Sunny Gem Almonds

The amount of money saved in an industry by investing in a high-quality recruitment video depends on several factors, including hiring costs, turnover rates, and time-to-fill metrics. However, here’s a general breakdown of potential savings:

1. Reduced Cost Per Hire

A compelling recruitment video attracts better candidates faster, reducing reliance on expensive job postings and third-party recruiters.

🔹 Typical cost per hire: $4,700 (SHRM average)

🔹 Potential reduction: 20-50% savings per hire

2. Faster Time-to-Fill

The longer a position remains vacant, the more it costs a company in lost productivity.

🔹 Average time-to-fill: ~42 days (SHRM)

🔹 Potential reduction: High-quality video can shorten this by 30-50%, saving thousands per vacant role

3. Lower Turnover & Better Fit

Candidates who resonate with a recruitment video showcasing company culture and expectations are more likely to stay.

🔹 Average cost of turnover: 30-50% of an employee’s annual salary

🔹 Potential reduction: 10-30% decrease in turnover

4. Increased Productivity & Employer Branding

A strong video attracts top-tier candidates who ramp up faster and stay engaged, driving higher efficiency and long-term savings.

Real-World Example

• If a company hires 50 employees per year and a well-produced recruitment video reduces hiring costs by 30%, that could mean savings of $70,000+ annually.

• If it also reduces turnover, the long-term impact could be in the hundreds of thousands.