Lessons Learned: Key Takeaways for Photographing Fruit on the Vine

1. Consult the Experts Before Shooting

• Work closely with growers and breeders to understand what details matter most.

• Obtain color palettes and reference images to ensure accurate color reproduction.

• Plan your shoot for the right time in the season to capture the fruit at its peak.

2. Be Mindful of Lighting

• Golden hour and dramatic lighting may look stunning, but they aren’t always accurate.

• I once used a gold reflector while photographing cherries, focusing on composition rather than true color. When the images went through post-production review, the team pointed out that the cherries didn’t match their real color, requiring extensive edits.

• To avoid this, calibrate your camera, use a high-quality monitor, and have an expert on-site to verify color accuracy in real time.

3. Preserve the Waxy Bloom

• The waxy bloom is a natural protective coating on grapes that extends their shelf life.

• Touching the fruit too much—or repositioning it excessively—can rub off the bloom, making the grapes appear different from how they naturally grow.

• Instead of handling the fruit directly, use tools to carefully position it while preserving its natural state.

4. Select the Right Clusters

• Not all fruit on the vine is suitable for photography.

• Work with field experts to identify the best clusters to photograph.

• Minimize handling to maintain authenticity and ensure the fruit appears as it would during actual production.