The Hidden Savings of a High-Quality Recruitment Video: Case Study 

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See how Rain for Rent uses high-quality recruitment videos to attract top installers and streamline hiring. 🚜💧 By showcasing real employees, hands-on work, and company culture, this video has helped reduce hiring time and improve candidate quality. Watch to learn how strategic video content drives better recruitment results!

The amount of money saved in an industry by investing in a high-quality recruitment video depends on several factors, including hiring costs, turnover rates, and time-to-fill metrics. However, here’s a general breakdown of potential savings:

1. Reduced Cost Per Hire

A compelling recruitment video attracts better candidates faster, reducing reliance on expensive job postings and third-party recruiters.

🔹 Typical cost per hire: $4,700 (SHRM average)

🔹 Potential reduction: 20-50% savings per hire

2. Faster Time-to-Fill

The longer a position remains vacant, the more it costs a company in lost productivity.

🔹 Average time-to-fill: ~42 days (SHRM)

🔹 Potential reduction: High-quality video can shorten this by 30-50%, saving thousands per vacant role

3. Lower Turnover & Better Fit

Candidates who resonate with a recruitment video showcasing company culture and expectations are more likely to stay.

🔹 Average cost of turnover: 30-50% of an employee’s annual salary

🔹 Potential reduction: 10-30% decrease in turnover

4. Increased Productivity & Employer Branding

A strong video attracts top-tier candidates who ramp up faster and stay engaged, driving higher efficiency and long-term savings.

Real-World Example

• If a company hires 50 employees per year and a well-produced recruitment video reduces hiring costs by 30%, that could mean savings of $70,000+ annually.

• If it also reduces turnover, the long-term impact could be in the hundreds of thousands.

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